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DRM is NOT about piracy

Let's start calling DRM what it really is.  It is not Digital Rights Management...it is Digital Restrictions Management.  For those of you who may be new to DRM and don't know much about it, I'll do my best to describe what "they" want you to believe and what it actually is....

Here is an exerpt from Microsoft on the benefits to consumers:

Digital distribution offers consumers a convenient way to access their favorite content at any time, and with content protected with Windows Media DRM 10 they'll have even greater flexibility and choice. Today consumers can choose from a variety of content service providers, a multitude of devices, and a variety of "purchase and download" payment options and subscription models. Windows Media DRM 10 ensures that consumers will be able to enjoy even greater flexibility and choice by allowing them to acquire and/or transfer their subscription content to the devices of their choosing.

Here is what this really means:

Digital distribution offers consumers a convenient way to access their favorite content at any time, and with content protected with Windows Media DRM 10 they'll have even greater flexibility and choice.

Digital distribution is absolutely convenient was to access digital content but in no way shape or form does the DRM provide greater flexibility and choice.  This in fact, is a complete contradiction to what DRM is.

Windows Media DRM 10 ensures that consumers will be able to enjoy even greater flexibility and choice by allowing them to acquire and/or transfer their subscription content to the devices of their choosing.

This next section is a complete lie as well.  Windows DRM will only work on devices that support it.  This means that anything wrapped in Digital Restriction Management WILL NOT WORK on your iPod.  I don't know about you but this isn't flexible for me.

Here is an exerpt from Apple:

The iTunes Music Store uses FairPlay, Apple's digital rights management system that's designed to be fair to the artist, to the record companies and to you. In a nutshell, your FairPlay agreement entitles you to play your music on up to five computers (and enjoy unlimited synching with iPods), allows unlimited burning for individual songs and lets you burn playlists up to 7 times each.

Here is what it really means:

Apple is a little more straight forward and doesn't lie at all with their marketing.  Instead, they conveniently leave out critical information.  If you have any other questions, you need to send them a form.  So here are some of the things they don't tell you.

  • If your hard drive crashes and you haven't backed up your purchased songs, you have lost everything with no way to recover them even though they have a running list of all the songs you have paid for.
  • You will most likely NEVER be able to play songs downloaded from iTunes on any other device other than an iPod.  Right now this may be fine because the iPod is a great device but at some point down the line it may break or another device may be better.  None of your iTunes downloaded songs will work on any other device...EVER!
  • Songs downloaded and wrapped with Microsoft Digital Restriction Managment will NEVER play on your iPod.
  • iTunes does not really "sync" with your iPod.  It overwrites what is in your iPod.  So let's say your computer crashes and you lose all of your music.  You say to yourself "well, it's on my iPod so I should be fine" but you would be wrong.  The next time your hook your iPod to your computer (with a new or fixed hard drive), the iTunes installation will overwrite everything on the iPod with what it has locally.  This means that it will wipe out your iPod and replace it with nothing.  There are third party software makers that can extract the music off of your iPod but Apple doesn't tell you that.
  • You cannot sell or give away songs that you have downloaded from iTunes unless you give out your iTunes account information.  This calls into question whether Right of First Sale still exists.  With DRM, it doesn't.
These are just two of the main companies that are pushing DRM.  They want everyone to believe that DRM is a good thing and that they are fighting this global epidemic called piracy.  This is all propoganda.  Don't believe a single word.  DRM IS ABOUT MAKING MORE AND MORE MONEY.  NOTHING ELSE.  DRM does not prevent piracy at all.  I'll give you an example.

Let's say you're a pirate and you download music from iTunes.  Sure, the first time you download it, it's protected and if you give that song to someone else they won't be able to play it without the proper username/password combination.  But it is easily defeated.  All you have to do is burn the song to CD and like magic, no more DRM.  Now the pirate can free distribute the song and do whatever he/she wants with it.  All DRM has done is added another step to the pirate process.

You may be saying to yourself, "well why don't you just do that too if you are so concerned" and the answer would be sure.  I can do that too but I SHOULDN'T HAVE TO.  I paid for it.  I should be able to do what I want with it.  Play it when and where I want.  I have no intention of selling it to anyone.  So you see, DRM is not about piracy.  It is about making money.  They want you to buy the same song over and over again.

I'll say it again, DRM IS NOT ABOUT PIRACTY, IT'S ABOUT MAKING MORE MONEY.
Published Sunday, March 19, 2006 10:34 PM by IHateDRMAdmin
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Comments

 

Phantom said:

Actually, the entire point of DRM is not that it is some impenetrable cypher.  The idea is that it is annoying enough to bypass that most people won't bother bypassing it to distribute and share music.  Also, you say that DRM is about making more money.  Of course it is.  Why else would they do it?  Out of spite?  And why can't they do that?  Every business, in a free market economy, is going to strive to make as much money as possible.  Why shouldn't they be allowed to try to maximize their profits?  Every other industry in the world does the least they can for the consumer and the most for themselves while still retaining their customers.  Haven't you ever heard of basic business principles?  You try to maximize profits by doing the minimum you can for the consumer in order to get a large profit margin.  You have to find the balance between production cost and consumer base.  I suggest that before you start ranting about the evils of DRM like some hippy who believes in sharing all material and free products, you remember that in the United States of America, and in most countries in the world, free enterprise is an essential freedom, not sharing.
March 29, 2006 4:59 PM
 

echoTh1s said:

hmmmm. Phantom, I would suggest re-reading the article. Nowhere does it say that DRM is inpenetrable and quite frankly the solution to getting past it is simple. The problem with it is getting around it takes time. You say that business do everything to make the maximum amount of profit with the least amount of freedom for the customers, like it's a good thing. That's insane.

When I buy a blender I expect that I can throw in tomatoes, chilies, seasoning, and other stuff to make a pretty good salsa. And what would I think if the manufacturer came and said, "No, you can only make smoothies with our blender. Sorry." It's a blender! I should be able to do with it what want. After all I did pay for the thing. You might say that's absurd. No blender company would ever do that. And you'd be correct, but music distribution companies shouldn't get away with what they are doing right now either.
March 29, 2006 5:50 PM
 

Phantom said:

I didn't say DRM was inpenetrable.  That was my whole point "is not that it is some impenetrable cypher".  There was a "not" in there for a reason.  Also, your blender comparison is not analogous.  That is just you using the blender for something the company did not advertise it to do.  That is not the same as DRM.  DRM is a restriction on copying music.  The correct analogy to your blender comparison would be someone who decides to use his music for a video he is shooting rather than just listening to it.  I don't know what you mean by "get away with what they are doing right now", because they aren't doing anything illegal.  It is not insane.  It's called basic principles of business.
March 29, 2006 11:55 PM
 

IHateDRMAdmin said:

First off I am not some sort of free loving hippy type.  I love the digital age.  I am an early adopter.  I buy things they day they are released.  I spend more on this stuff than many people make in an entire year.  My motives are selfish.  I like using media the way I like using it...plain and simple.  I don't want to use media the way Microsoft or Apple dictates.  But this is bigger than music DRM.  CD Keys and CD Checks for software are a form of DRM.  Read one of the stories in the forums on why I hate these types of DRM tools (http://www.ihatedrm.com/cs2/forums/thread/28.aspx).  I am all in favor of supporting companies so they can still make this stuff that I love.  I want to support them.  I DO support them.  But to say that DRM is about protecting media from pirates is 1000% wrong.  It doesn't.  DRM in every form can be easily defeated.  Everyone knows this.  So if the main point around DRM is to protect media from piracy and everyone knows that is does no such thing then why use it at all?  Well I have my theories (http://www.ihatedrm.com/cs2/blogs/i_hate_drm_blog/archive/2006/03/19/5.aspx) and here (http://www.ihatedrm.com/cs2/blogs/i_hate_drm_blog/archive/2006/03/19/17.aspx)

I am suggesting that companies will make even more money if they treated their paying customers like royalty instead of criminals.  Again, I'm all for them making money but I refuse to be treated this way.
March 30, 2006 11:34 AM
 

echoTh1s said:

woah woah woah, Phantom. I'm sorry but the basic princliple of business is to get customers to buy your goods or services, pure and simple. If you don't have customers you don't have a business. If you make it so that certain people can't or don't want to buy your good or services then that business model is a bad business model.

DRM is not only a protection against copying btw. It also allows for timeout periods. But that's neither here nor there.

I'm not saying what they are doing is illegal. Although not being able to copy a piece of work maybe illegal if fair-use advocates have anything to say about it.  In the example of dvd's and other media, one would pay for a dvd and expect to be able to make a backup in order to make sure that if anything happened to that media all would not be lost.

"The correct analogy to your blender comparison would be someone who decides to use his music for a video he is shooting rather than just listening to it." Kay lets break this down. The analogy is supposed to point out that while you paid for a decent product you are actually not able to do with it what you want, which is part of what you said but not all. For example, I  buy a song from iTunes on my Windows computer. I cannot now go to my linux computer and play that song that I legally purchased. Or in other words, I cannot use the product in the way it was intended even if I wanted to because they restricted what I can actually do with it. Even if it's legal.

I'm sorry but alienating those customers who would otherwise buy your product so that they can't or don't want to buy it, is not part of the basic principles of business.
March 30, 2006 3:27 PM
 

Phantom said:

Right, I agree that DRM is bad, but I'm saying that major corporations that use DRM don't give a ****.  They think that DRM is too complicated for the AVERAGE user to circumvent, so they use DRM to prevent...well, we know what DRM does.  Anyway, they aren't stupid so I'm sure they realize they have alienated many customers.  But once again, they aren't dumb, so they have financial experts and analysists decide which would be more profitable to the company: no DRM at all and a larger consumer base, or a slightly smaller consumer base that doesn't know how to circumvent DRM and will thus not share music.  Clearly, they have gone for the latter.  And they won't switch to the former until the MAJORITY of people won't buy DRM music.  The public is willing to buy DRM, so the companies that own music stores are going to use it.  When the public isn't willing, the companies won't use it.  Simple as that.
March 30, 2006 3:37 PM
 

IHateDRMAdmin said:

Phantom -
Not sure I get you.  First you say get over myself then you are basically agreeing with my point of view.  I agree with your statement above.  Right NOW, it is better for companies to alienate people like me.  I am hoping to change that (as well as 1000s of others).  I am doing my little part to make people more aware so that the average consumer will say "Poo-poo" to DRM.  I want to make sure that it is FAR more profitable for companies to NOT alienate people like myself but as a single person in this huge world, what can I really do but reach out and share my opinions?  I have a trip planned to Washington where I plan on meeting with my state's Rep and Senator.  I send mail to them all the time letting them know how I feel.  I have invested a lot of time and energy into this and I am very passionate about technology and how it affects people.  I want it to be a positive experience for myself and others.

If I never put this site together, I wouldn't be having this conversation with you so that right there is reason enough.  Search the web for "hate drm" or "drm sucks" and there are hundreds of thousands of people talking about this stuff.  I like hearing your opinions and I hope you continue to come back whether it is to agree or disagree with me.  That's the great thing about the US, we are all free to have our opinions.  -Cheers
March 30, 2006 5:01 PM
 

I Hate DRM Blog said:

This story is a bit old and I never had a chance to post it but here goes.  Looks like the folks at the...
May 17, 2006 10:33 AM
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